WW1 life in the trenches and on the Home Front through adverts

A few ‘Stocking fillers’ for your loved ones, work  colleagues or local village boys serving in the trenches:

Boots items for the Trenches, WW1 advert, The War Budget, 1917 (Author's collection WWZG)

Boots items for the Trenches, WW1 advert, The War Budget, 1917 (Author’s collection WWZG)

Pages of adverts from wartime magazines in my collection such as The War Budget or Chambers Journal give a small glimpse into how civilian families on the Home Front maintained their links with their family or employees in the trenches or fighting fronts around the world.

Buying or making ‘Comforts’ for soldiers or sailors gave a reassuring message from home. It was also one way in which civilians had a glimpse of what life was supposedly like in the trenches.

Wright's Coal Tar Soap -tank advert, The War Budget, 1917, WW1 (Image: author's collection, WWZG)

Wright’s Coal Tar Soap -tank advert, The War Budget, 1917, WW1 (Image: author’s collection, WWZG)

 

Boots 'Roll of Honour' WW1 advert, The War Budget,  (Image: author's collection, WWZG)

Boots ‘Roll of Honour’ WW1 advert, The War Budget, (Image: author’s collection, WWZG)

The need for home-grown food as a patriotic and practical gesture to reduce Britain’s reliance on imported shipped goods from all over the world and the Empire is reflected in the ‘Spades are Trumps’ advert about allotments.

Spades as Trumps - allotments and an early version of Dig For Victory WW1, The War Budget, 1917

Spades as Trumps – allotments and an early version of Dig For Victory WW1, The War Budget, 1917

Posted from mostly 1917 original magazines in his own collection by Mark Norris on behalf of the World War Zoo Gardens Collection, Newquay Zoo

Fry's Cocoa advert The War Budget, 1917 WW1 (author's collection)

Fry’s Cocoa advert The War Budget, 1917 WW1 (author’s collection)

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